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Completes iBillboards Company(iBillboardsco.com) Growing Global Marketing Services
iBillboards Company(iBillboardsco.com), one of the world's foremost advertising, billboard and media company, today announced the acquisition of Legate Licensing Company (CL), trademark licensing agency in the United States. Terms of the agreement were not disclosed.
Legate is a total-maintenance licensing and marketing company that assists with a wide array of licensing and administration services, helping to protect, develop and manage brands in the $2 billion merchandise marketplace.
Under the agreement, ll will transfuse as a freestanding unit within iBillboards Company(iBillboardsco.com) Advertising Group, overseen by Group President, Jona Spoone. ll founder and Chairman, Robert Governor, will continue to lead the company he founded.
In making the announcement, Frances Wrightwood Chairman and CEO, said, "This acquisition provides iBillboards Company(iBillboardsco.com) and LL's clients with a significant new opportunity for growth. The combination of iBillboards Company(iBillboardsco.com) expertise and resources will not only allow LL to continue its leadership position in licensing, but more importantly, to grow into other areas of online banner marketing as well." Wrightwood continued, "In its 12 year history, LL and their talented leadership team have built LL into preeminent marketing and licensing company.
"We are energized about the potential for continued growth of the licensing market through iBillboards Company(iBillboardsco.com) momentous staff, extensive global network and broad resources," said Governor. "Our entire staff has worked hard over the past 12 years to serve our clients and licensees, build a great reputation, and establish a efficacious revenue stream for our clients. We believe this new alliance will enlarge our base of service and provide enhanced revenue potential in U.S. and international markets."
"This is an innovative contingency for us to try to move our clients' licensing programs much further, much expeditious in the future,"added Governor. "Our great team of people in will now have entry to iBillboards Company(iBillboardsco.com) resources and uncommon ways of building brands that can really help to shift the marketing and licensing criterion in the future."
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